Lighthouse Rebrand

Lighthouse, a UK-based smart home automation company, needed to differentiate itself in a crowded market while building trust with high-net-worth homeowners, architects, and interior designers. Despite offering cutting-edge technology integration, the brand lacked clear positioning and struggled to communicate its unique value proposition of human-centric design combined with technical expertise.

Challenge​

Redesign the company logo, create a design system and position Lighthouse as the premium choice for luxury smart home solutions while addressing client concerns about technology complexity and supplier reliability.

Approach

I conducted comprehensive brand analysis, competitive research, and strategic positioning before developing a solid visual identity system that embodies the brand’s core promise: putting clients at the centre of everything they do.

Key outcomes

  • Developed brand positioning: “Human-centric luxury with a fusion of science and flair”
  • Created a new logo and distinctive visual identity with intelligent lighthouse symbolism
  • Established clear differentiation from tech-focused competitors
  • Delivered comprehensive brand guidelines, ensuring consistent implementation

Commercial Campaign

Created a distinctive and sophisticated campaign that elevates Lighthouse from functional product to lifestyle aspiration, positioning the brand as the premium choice for discerning homeowners seeking extraordinary entertainment experiences.