Brand design and identity
I explore strategy and creativity to craft brands that strongly resonate with your audience
Branding with impact
Strategy + Stories + Design
I craft unique experiences that tell your brand’s story and grab your audience’s attention. As a seasoned specialist, I blend strategic positioning with powerful storytelling to create brands that resonate. Whether it’s conceptualising a winning strategy or delivering visually stunning designs, I’m invested in turning your brand into a memorable force in the market. Let me be your guide on this journey, shaping a distinctive identity that leaves a lasting impression.
Capabilities
Brand Strategy
A comprehensive plan devised to establish and develop your business brand’s identity, personality, and positioning in the market. It encompasses a series of thoughtful decisions and actions aimed at creating a unique and compelling brand that resonates with the target audience.
Brand Design and Identity
Design a strong and unique brand image that sets it apart from competitors and enhances the business by adding tangible value through design.
Graphic & Digital Design
By blending creativity with technical expertise, I strive to produce designs that leave a lasting impression while achieving the project’s intended goals.
Art Direction
I thrive on creating compelling visual stories that integrate various elements to achieve artistic excellence and strategic objectives.
Healthcare Comms
I specialise in combining strategic thinking and creative concepts to produce effective campaigns for OTC and Rx pharma leaders’ products.
Turning briefs into results.
With over 15 years of experience in the creative industry, I have helped numerous brands achieve their goals through inventive creative strategies and unique concepts that have elevated their brand value and profitability.
I am a passionate creative helping brands achieve their goals in a strategic and creative way.
I have established myself as a multi-skilled professional with an entrepreneurial vision in real-world experiences developing new ventures, managing creatives and technology teams always refining the process to achieve business growth continuously, which gave me immense know-how and experience. Besides my experience in different industry sectors, I also had the opportunity to start up and direct companies in Brazil, the USA and the United Kingdom and be involved in the financial, marketing, retail, technology and fine art sectors. This gathered experience in my career brought me an inestimable professional background that I apply to solve complex marketing challenges for the brands that I work for.
Brands I have worked for
Strategy & Creative Process
Process
Kickoff
I’ll start with a consultation to discuss your insights, vision, and goals for your brand. This will be a collaborative session where we’ll share ideas and inspiration, ensuring that your brand reflects your unique identity.
Discovery
This important step involves exploring your brand’s essence and values. I will learn about your vision, target audience, competition, and key brand messaging. This process will provide valuable insights that will guide the next steps, such as Strategy and Conceptualisation.
Strategy
By exploring your business model, target audience, and market landscape, I’ll uncover your unique value proposition and industry trends.
Audience Insights: Understanding your ideal customer’s preferences and needs ensures your brand resonates deeply.
Competitive Edge: By analysing your competition, I’ll identify opportunities to differentiate your brand and leave a lasting impression.
Strategic Roadmap: This research forms the foundation for a brand strategy that guides and sustains every design decision, ensuring relevance and distinction.
Concept & Design
Following the Brand Strategy, I’ll begin crafting initial design concepts that embody your brand’s essence. These concepts will be shared with you for feedback and further refinement.
Refinement
I’ll go through a series of revisions, with a maximum of three rounds, to ensure that the design perfectly resonates with your vision.
Delivery
Once I’ve honed in on the ideal design, I’ll finalise all design assets and prepare them for delivery.
Ready to transform your vision into reality?
Let's make it happen.
Or drop me a message today, and I'll bring your project to life.
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